About Us

Ethical Influence LLC designs strategic communications and advocacy campaigns for clients in heavily regulated industries and provides “surround sound” communications to support lobbying efforts.

Carter Johnson

An expert in government affairs and communications advocacy, Carter Johnson brings her knowledge of government acquired from over 30 years of service in the public and private sectors to clients who face substantial challenges. Whether it’s siting the first commercial wind energy project in a state, working with a major automobile manufacturer to gain legislative support for their autonomous vehicle program, or rallying grassroots support for vital safety net services, Carter is adept at creating effective messages and campaigns that get results.  Her work on the Safety Net Campaign won a national award for the best state public affairs campaign from the Holmes Report. Carter also provides ethics compliance services for lobbyists and their clients in Connecticut who seek her advice navigating complicated ethics laws.


Government policies impact how companies and organizations function every day. Ethical Influence helps clients with their policy goals by providing support to their lobbyists under the Capitol dome. By exerting pressure externally, through the following services, EI enhances and maximizes public affairs efforts to achieve client objectives.  EI also provides expert ethics compliance services for registered lobbyists in Connecticut through the filing of lobbyist registrations, monthly financial reports and audit responses, ensuring that clients adhere to the letter and spirit of the law

Government Affairs Campaigns
Corporate and Crisis Communications
Grassroots and Grasstops Organizing
Coalition Building
Media Relations / Spokesperson

Digital Strategy
Ethics Compliance
Legislative Bill Tracking
State Contracting/RFPs


Ethical Influence has worked with clients in a number of different industries. Past client engagements include working with a public school district to help message the release of their equity and inclusion report, acting as the spokesperson for a national association of air medical providers facing challenges from Congress and positioning a private water utility as the best respondent to a Request For Proposals (RFP) to provide water for the state’s flagship university.  

Health Care

Real Estate and Development


Carter is a talented communications professional, able to effectively build relationships and collaborate to deliver results. She is enthusiastic, easy to work with and gets to know the client’s needs to drive positive outcomes. She has an ability to see the big picture and develop an effective communications strategy as well as manage the details to effectively execute the plan. She will adjust to fit your needs, whether preparing an overall plan or simply providing edits or feedback on proposed communications. (She asks good questions to identify the opportunities and understand the risks of an approach.) With her knowledge and experience she is able to identify ways to partner with third parties or leverage other resources to drive success. A true professional.

President, private water utility company

When we sought to navigate the Connecticut political and media landscape during a challenging time for our company, Carter seamlessly became a critical part of our team  and was instrumental in helping us build reporter relationships and change the narrative.

Director of Marketing, healthcare company

Carter is simply the best at understanding the ethics statutes in Connecticut and also working with the Ethics Commission to get positive results for her clients.

Senior Government Director Relations, Anthem Blue Cross and Blue Shield

Carter has been key to our lobbying efforts in Hartford. Her knowledge and attention to detail in the areas of governmental regulations, reporting and ethics are unmatched.

President, Mystic Coast & Country Travel Industry Assoc.

Past and Current Clients

Politics and media wait for no one.

Reach out today for a free consultation.